Our Approach

The first question we ask ourselves when proposing a video for a company is simple: if the client were our best friend, what would we recommend to them? In a field where companies often sell unnecessary videos with over bloated budgets to clients, our ethos ensures that we only suggest what the client really needs, meaning they always get the best value for their money and the leanest and most creative content possible. It could be that an iPhone is good enough for you - or perhaps you need cinema quality.

Any marketer worth their salt will tell you that video is an incredibly powerful marketing tool - we’re here to help you build brand, stand out and come up with a plan to get the most bang for your buck.

For example, Flex IT requested a quote for a new series of videos after we had made a successful website animation for them in the past. However, due to the technical nature of the content in the new proposal, we concluded that a video was actually unnecessary for their needs and that they could save thousands of pounds by hiring someone to create an infographic instead. We recommended a freelancer who could deliver this and sent Flex directly to them to save them money. We took nothing from the project, no sales, no BS, just honest recommendations that serve our clients' needs.

For smaller individuals/sole traders, we’ve sometimes recommended our junior videographers who shoot at a more entry-level for a cheaper price. (We charge 20% profit, which allows us to improve our skills, services, content, and facilities, but we appreciate this can make video too expensive for some individuals.) Sometimes you need broadcast award winning quality, other times you don’t. We’re here to help you find what works for you.

Sometimes it’s about giving clients the coaching and training they need to create their own content - whether that’s technical guidance or presenting tips. Using our decade of experience in teaching, we can train you to shoot your own footage or invite you to one of our Film Innovation evenings to test some ideas. Other times it’s about arranging a pricing plan that allows our clients to spread out the costs or testing content before shooting bigger projects.

Of course, we’d love to make content for you; it’s our passion, and it’s what we’re here to do. We will always aim to maximise shooting time and support you in getting as much quality content as you can, tailored for media channels that best reach your audience.

We build genuine relationships fused with fresh content that puts the client first and, let's be honest, in selfish terms, ensures people come back to us again and again.

We are in it for the long-term and enjoy creative collaborations that put our clients' needs first while producing effective and outstanding professional videos. If you'd like to work with a team that puts your needs first, get in touch. Or come by for a free video test and a coffee/pastry and/ or cerveza.